Introducing A Victorian Summer, the latest campaign by Uskees.

The #3003 Buttoned Workshirt in Powder

The #3004 Buttoned Jacket in Teal

With this shoot we wanted to lighten everything up a bit and move away from the industrial, sparse, muted and slightly serious look that we’ve been going for with Uskees so far. We wanted this shoot to be a marker in the sand that would say right, it’s nearly summer and everything is a bit brighter and more optimistic now that we’re coming out of lockdown. We wanted to give the brand some levity; to instil some of the fun, hopefulness and give it that injection of bold colour that is in the DNA of Uskees.

The #3008 Zero Waste Smock in Purple

The #3003 Buttoned Workshirt in Purple

The #3003 Buttoned Workshirt in Powder

The #3003 Buttoned Workshirt in Yellow

At the same time, we didn’t want to lose the connection to work that Uskees has so we thought…where would your mill or factory worker have gone on holiday years ago? The answer was, of course, they’d go to the coast, the great British seaside! We chose Llandudno for its beautiful pier and lovely old Victorian buildings. We wanted to use your classic seaside props to add the fun, light heartedness and of course colour that is Uskees.

The #3002 Zip-Front Jacket in Ultra Blue

The #3008 Organic Smock in Ultra Blue

The #3008 Zero Waste Smock in Super Green

The #3003 Buttoned Workshirt in Powder

Check out our flipbook for more on this campaign.

'A Victorian Summer' is the first in a trilogy of shoots, so watch this space.